HIGH-END ACCESSORIES DESIGNER
Context: Vogue talent accessories designer in need of reinforcing her online visibility and sales.
Objective: To optimize online sales.
Solution: Established a CRM plan. Redesigned the web interface to develop the customer experience in order to increase repeat sales. Optimized the end-user’s interaction via e-merchandising strategies. Managed Facebook and Instagram ads. Used Google Analytics to propose new sales and product strategies, product features, AB testing, and UX testings. Monitored SEO, SEM and backlink strategies. Compiled the right target lists for email marketing campaigns. Composed email marketing pieces. Cultivated relationships with bloggers.
Results: Sales increased by about 18% over three months.
ONLINE TREND FORECASTING AGENCY
CONTEXT: Dailyshopwindow online trend forecasting agency willing to increase visibility and sales.
OBJECTIVE: To increase the number of memberships.
SOLUTION: Conducted cold calls and extended the existing portfolio. Analyzed market and leading customer strategies: used Google Analytics to propose new sales and product strategies, product features, and AB testing.
Optimized the customer acquisition and sales conversion rate: identified user trial issues in the back-office dashboard to maximize the sale conversion rate. Proposed e-merchandising directions to increase traffic. Managed the database, edited sales, and marketing content with a CRM plan for developing the customer relationship to increase repeat sales. Set up international trade show partnerships and sponsors. Organized trend conferences to increase sales conversion rate and reach sales target. Recruited and trained a sales team.
RESULT: Opened 52 new key businesses over 12 months with Fortune 500 companies such as Hermès, Escada, Lacoste, Chanel etc.
ONLINE FASHION TRADESHOW
CONTEXT: The emerging designer’s scene struggles to be introduced to professional fashion buyers. Buyers are open to a new tool to discover new fashion designers. Therefore, I created a B2B marketplace.
OBJECTIVE: To optimize emerging fashion designers’ sales and visibility.
SOLUTION: Created and launched an online multi-brand showroom where professional buyers could discover emerging designers. Developed business strategy. Defined marketing and communication strategies. Prospected international fashion designers. Negotiated contracts. Created partnerships. Optimized the end-user’s interaction via e-merchandising strategies and product development. Developed and implemented concepts to improve SEO and SEM. Composed email marketing pieces. Wrote copy for ads and supervised creative staff. Launched online trial user campaigns to prospect clients with established magazines. Provided training opportunities and virtual events to advance the user experience.
RESULT: Enrolled 73 fashion designers in six months with annual contracts.